High on The High Line

Readers of this blog may have figured out I have a strong affinity for NYC. A not-so-recent haunt that's top on my list is The High Line. Maybe it's peering into multi-million dollar apartments (hey, they chose not to hang curtains), people watching, enjoying the seasonal plantings, catching a pop-up art sale ... or maybe it's seeing the city from another vantage point. The ads don't hurt. And they're best when localized, and capture the essence of the city. 

Yes, this is an ad for Manhattan Mini Storage, not what I expected for such a fun approach to an otherwise boring topic. Looks like the approach got some Adweek press too!

Grammar Greatness

In a word, love! This hilarious bracket from Grammarly made me laugh, a lot.If made up words don't bother you, just ignore this post. You won't get the humor, irregardless (wink) of what you think. Guess I should have used their text checker!

Two Peas in The Pod (Hotel)

Typically the back of a hotel room door is pretty boring -- you see a black & white (usually stained!) floor map, rates, etc. The Pod Hotel in NYC takes it a step further, with both the regulation info and entertaining instructions on how to use the space in your room ... including the bed. You have to love a brand that knows who it is.

Truth in Advertising - 0% Off

After about 6 months, this was corrected, but it sat at a prominent intersection in Tyson's Corner, VA (like this) apparently as an advertising vehicle for an adjacent furniture store. 

Only in Washington, D.C. (or maybe NYC) would you see this kind of a Classified ad. Pictured above -- in the Fairfax County Times (VA), an ad for a home schooling instructor. Here's how it starts, "Educate, tutor and discipline an infant ... oversee his recreation ... guide behavior in scientific methods. And it goes on! Prospective candidates also need to know Mandarin and CPR. Love it.

What a lovely way to make a political statement. OK, it's not subtle, but it's really well done Mr. Emanuel. A simple sticker -- applied to a plain glass bottle -- and served when "tap water" is selected at a hip restaurant (City Winery). Is this all over the city? Brilliant.

Truth in Advertising - Real Estate Rental

Saw this sign in Northern Virginia near the new Vienna, VA firehouse. It reads, "Great Rental For Sale - Full of Mold - Cash Only ... " Not a strong selling point in my book, but truthful.