Have you read the label on Vitamin Water Zero? "C'mon, is that a purse ... or a suitcase? let's see what you're squeezing in there. looky here, gift card (with 89 cents left), three different hand creams (melon, cucumber, cucumber-melon), lip balm, lip stick and lip gloss. oh, what's this? ahhh, the ol' giant wad of receipts (plan to return that shirt you're wearing?) ... " The copy here is inspired -- and it all leads up to a simple statement about the 'good stuff' they've squeezed into a small bottle of water. Kudos to this copywriter.
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