Better World for Whom?

I love #BetterWorldBooks, but wasn't thrilled to see a wine guide (!) listed in my search for top-rated, teen books on sale.  Note: Retail Me Not often has discount codes for this great seller. 

Rising Sun MD Fun Coincidence

Funny coincidence story. Just headed North East for vacation, leaving at the crack of dawn. Came around a corner and was blinded by the rising sun just above the treeline. Reaching for the car's sun visor, I caught this signage: North East Rising Sun. Made me smile! Would have been better to capture this in the same frame, I know, but safety first.

Text Stop is the New Rest Stop

Somewhere near Albany, NY, I spotted these signs. I'm used to seeing "no texting" or "no handheld phones" in states south, but I'd never seen state-sponsored, designated text areas on a roadside. Apparently it has been in place since 2013. Great idea - just wish folks wouldn't use it!

IKEA - Brilliant Details

Big IKEA fan. Love the detail on this catalog, especially when they have plentiful access to tape measures and pencils throughout their stores.

Escape First, Tweet Later

Caught this sign beside the fire extinguisher in a Washington, D.C.-area (corporate building) stairwell:

Assume this is in response to "zoned" fire drills that often evacuate parts of a corporate campus and not others. Folks tend to ignore the bells & alarms over time.

"Short is killing it right now."

Vitamin Water. I've praised this brand before for great copy and brand execution. This purchase was a great reminder of how well they do it.

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"so, yeah, this bottle is shorter than normal. but shorter is better. want proof? what's better, a short or long call with your parents? a short or long download time? and who doesn't want to be on a short list? that's right, short is killing it right now."

And a thumbs up to this flavor: acai-blueberry-pomegranate ... sweet, but not too sweet. Guess it's short on sugar too.

Castle Golf | Your Experience Begins in the Parking Lot

Readers know I love attention to details, so I was very pleased to spot this parking lot "extra" ... with the lines turned into swords in the lot of Castle Golf. This beautifully landscaped mini-golf center in Ft. Myers, FL has done a great job with the place. Wasn't happy about paying for a lost ball, but a later hole-in-one almost made up for it.