"Short is killing it right now."

Vitamin Water. I've praised this brand before for great copy and brand execution. This purchase was a great reminder of how well they do it.

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"so, yeah, this bottle is shorter than normal. but shorter is better. want proof? what's better, a short or long call with your parents? a short or long download time? and who doesn't want to be on a short list? that's right, short is killing it right now."

And a thumbs up to this flavor: acai-blueberry-pomegranate ... sweet, but not too sweet. Guess it's short on sugar too.

Castle Golf | Your Experience Begins in the Parking Lot

Readers know I love attention to details, so I was very pleased to spot this parking lot "extra" ... with the lines turned into swords in the lot of Castle Golf. This beautifully landscaped mini-golf center in Ft. Myers, FL has done a great job with the place. Wasn't happy about paying for a lost ball, but a later hole-in-one almost made up for it.

Yiddish Proverb

Always love details and some wine markers do it right (see my previous Smoking Loon post)! This cork from Bogle says, "Over a bottle of wine many a friend is found." 

If you like the humor, check out some of the many sites that apparently have lots more where that came from, including: Yiddish Wit and Kehillat Israel Synagogue. This old vine Zin was enjoyed at Rice & Noodles, an excellent restaurant in Lancaster, PA. Check out the tofu spring rolls - delicious!

Apple does it again

Apple does branding well. Really well (I'd quit my job today for a chance to work on that account!). This time, I caught window displays showcasing the latest iPhone and iPad models. Look carefully, and you'll see how the live video "plays" in the static poster it's mounted on. So simple, so perfect.

Sprinkles Cupcake ATM

How great is this? Just outside Lenox Square Mall in Atlanta, there's an ATM where you can buy Sprinkles cupcakes. Preferences aside, the kitsch factor is high and this is pretty great. The employees fill it throughout the day and again before they leave. Not sure if it beats Waffle House for a "scattered and smothered" but it might be closer to that Buckhead bar you're leaving in the wee hours.  

High on The High Line

Readers of this blog may have figured out I have a strong affinity for NYC. A not-so-recent haunt that's top on my list is The High Line. Maybe it's peering into multi-million dollar apartments (hey, they chose not to hang curtains), people watching, enjoying the seasonal plantings, catching a pop-up art sale ... or maybe it's seeing the city from another vantage point. The ads don't hurt. And they're best when localized, and capture the essence of the city. 

Yes, this is an ad for Manhattan Mini Storage, not what I expected for such a fun approach to an otherwise boring topic. Looks like the approach got some Adweek press too!

Grammar Greatness

In a word, love! This hilarious bracket from Grammarly made me laugh, a lot.If made up words don't bother you, just ignore this post. You won't get the humor, irregardless (wink) of what you think. Guess I should have used their text checker!