"Short is killing it right now."

Vitamin Water. I've praised this brand before for great copy and brand execution. This purchase was a great reminder of how well they do it.

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"so, yeah, this bottle is shorter than normal. but shorter is better. want proof? what's better, a short or long call with your parents? a short or long download time? and who doesn't want to be on a short list? that's right, short is killing it right now."

And a thumbs up to this flavor: acai-blueberry-pomegranate ... sweet, but not too sweet. Guess it's short on sugar too.

Castle Golf | Your Experience Begins in the Parking Lot

Readers know I love attention to details, so I was very pleased to spot this parking lot "extra" ... with the lines turned into swords in the lot of Castle Golf. This beautifully landscaped mini-golf center in Ft. Myers, FL has done a great job with the place. Wasn't happy about paying for a lost ball, but a later hole-in-one almost made up for it.

Yiddish Proverb

Always love details and some wine markers do it right (see my previous Smoking Loon post)! This cork from Bogle says, "Over a bottle of wine many a friend is found." 

If you like the humor, check out some of the many sites that apparently have lots more where that came from, including: Yiddish Wit and Kehillat Israel Synagogue. This old vine Zin was enjoyed at Rice & Noodles, an excellent restaurant in Lancaster, PA. Check out the tofu spring rolls - delicious!