Apple does it again

Apple does branding well. Really well (I'd quit my job today for a chance to work on that account!). This time, I caught window displays showcasing the latest iPhone and iPad models. Look carefully, and you'll see how the live video "plays" in the static poster it's mounted on. So simple, so perfect.

Sprinkles Cupcake ATM

How great is this? Just outside Lenox Square Mall in Atlanta, there's an ATM where you can buy Sprinkles cupcakes. Preferences aside, the kitsch factor is high and this is pretty great. The employees fill it throughout the day and again before they leave. Not sure if it beats Waffle House for a "scattered and smothered" but it might be closer to that Buckhead bar you're leaving in the wee hours.  

High on The High Line

Readers of this blog may have figured out I have a strong affinity for NYC. A not-so-recent haunt that's top on my list is The High Line. Maybe it's peering into multi-million dollar apartments (hey, they chose not to hang curtains), people watching, enjoying the seasonal plantings, catching a pop-up art sale ... or maybe it's seeing the city from another vantage point. The ads don't hurt. And they're best when localized, and capture the essence of the city. 

Yes, this is an ad for Manhattan Mini Storage, not what I expected for such a fun approach to an otherwise boring topic. Looks like the approach got some Adweek press too!

Grammar Greatness

In a word, love! This hilarious bracket from Grammarly made me laugh, a lot.If made up words don't bother you, just ignore this post. You won't get the humor, irregardless (wink) of what you think. Guess I should have used their text checker!

Two Peas in The Pod (Hotel)

Typically the back of a hotel room door is pretty boring -- you see a black & white (usually stained!) floor map, rates, etc. The Pod Hotel in NYC takes it a step further, with both the regulation info and entertaining instructions on how to use the space in your room ... including the bed. You have to love a brand that knows who it is.