IKEA - Brilliant Details

Big IKEA fan. Love the detail on this catalog, especially when they have plentiful access to tape measures and pencils throughout their stores.

Escape First, Tweet Later

Caught this sign beside the fire extinguisher in a Washington, D.C.-area (corporate building) stairwell:

Assume this is in response to "zoned" fire drills that often evacuate parts of a corporate campus and not others. Folks tend to ignore the bells & alarms over time.

"Short is killing it right now."

Vitamin Water. I've praised this brand before for great copy and brand execution. This purchase was a great reminder of how well they do it.

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"so, yeah, this bottle is shorter than normal. but shorter is better. want proof? what's better, a short or long call with your parents? a short or long download time? and who doesn't want to be on a short list? that's right, short is killing it right now."

And a thumbs up to this flavor: acai-blueberry-pomegranate ... sweet, but not too sweet. Guess it's short on sugar too.

Castle Golf | Your Experience Begins in the Parking Lot

Readers know I love attention to details, so I was very pleased to spot this parking lot "extra" ... with the lines turned into swords in the lot of Castle Golf. This beautifully landscaped mini-golf center in Ft. Myers, FL has done a great job with the place. Wasn't happy about paying for a lost ball, but a later hole-in-one almost made up for it.

Yiddish Proverb

Always love details and some wine markers do it right (see my previous Smoking Loon post)! This cork from Bogle says, "Over a bottle of wine many a friend is found." 

If you like the humor, check out some of the many sites that apparently have lots more where that came from, including: Yiddish Wit and Kehillat Israel Synagogue. This old vine Zin was enjoyed at Rice & Noodles, an excellent restaurant in Lancaster, PA. Check out the tofu spring rolls - delicious!

Apple does it again

Apple does branding well. Really well (I'd quit my job today for a chance to work on that account!). This time, I caught window displays showcasing the latest iPhone and iPad models. Look carefully, and you'll see how the live video "plays" in the static poster it's mounted on. So simple, so perfect.

Sprinkles Cupcake ATM

How great is this? Just outside Lenox Square Mall in Atlanta, there's an ATM where you can buy Sprinkles cupcakes. Preferences aside, the kitsch factor is high and this is pretty great. The employees fill it throughout the day and again before they leave. Not sure if it beats Waffle House for a "scattered and smothered" but it might be closer to that Buckhead bar you're leaving in the wee hours.